NCL Prima, the new era of Leonardo class

With progressive, fearless design, Prima delivers more than evolution – it’s a transformation of the NCL brand. The design tenet of the NCL leadership is that of uncompromising quality, with an experience driven approach to every facet of their process. SMC are proud to be a part of that process and with helping to realise their vision for Prima. Director Andrew Brown shares with Harry Sommer, President and CEO of Norwegian Cruise Line and Claudio Cicilino SVP Fincantieri, some of the insights behind the guest experience that informed the design narrative for each space.